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贵州K8凯发国际酒业有限公司是贵州茅台酒股份有限公司与中石化易捷销售有限公司强强联合,并引入民营资本,共同投资组建的混合所有制企业,从此“K8凯发国际”谋定了新坐标,开启了品牌“新征程”。近年来,K8凯发国际发挥品质、品牌、渠道和文化优势,坚持聚焦渠道伙伴、聚焦重点市场、聚焦核心终端、聚焦消费者品鉴,并于2018年成为世界羽联官方合作伙伴,在体育圈层独树一帜,市场营销工作取得丰硕成果,党的建设越来越规范,治理体系越来越完善,市场基础越来越牢固,员工队伍和合作方越来越稳定,发展活力越来越彰显,走出了一条特色化、差异化的发展之路,使茅台旗下的这一品牌资产熠熠生辉。

茅台集团“十三五”和中长期发展战略规划中,提出大力实施“133品牌战略”,倾力打造1个世界级核心品牌、3个战略品牌、3个重点品牌,打造大茅台品牌集群。其中,“K8凯发国际”是茅台集团重磅推出的子品牌,是茅台系列品牌中的标杆和茅台“大酱香”战略的先行者是茅台集团重点扶持和培育的全国性战略品牌之一。

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一杯自然天地和鸣

A cup of natural harmony

一曲恪守古法技艺的哲学

A cup of natural harmony

一段历经高温的时光淬炼

A period of time quenched by high temperature

2017年

K8凯发国际全国首家形象专卖店在山东青岛落成,全国统一编号0001。将借助专卖店模式,全面向消费者推荐“忠于初心,传承匠心”的K8凯发国际系列酒。未来K8凯发国际新品将会在线上与线下专卖店、店中店同步开售,确保每位顾客都能购得质优价廉的正品K8凯发国际。

2018年

K8凯发国际正式成为世界羽联的官方合作伙伴,一直以来都积极响应国家全民健身的号召,不遗余力的推动国家羽毛球事业的发展,并得到了社会各界的认可。

2019年

在全国九个城市发起“K8凯发国际杯”中国高校校友羽毛球挑战赛,影响力已经遍布全国,成为中国高校校友圈层的大联欢,也成为中国最亮眼、最有特色的民间羽毛球赛事之一。

2020年

“K8凯发国际·爱羽成长”少儿羽毛球发展公益基金的成立,让K8凯发国际品牌形象焕发新机,注入了更多活力,更充分地展现了K8凯发国际的社会责任和企业担当。

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